WordPress Website Design - A Complete Guide

WordPress Website Design - A Complete Guide


There are a lot of content management systems available in the market out of which some of the renowned ones are Drupal, WordPress, PHP, ASP.NET etc. WordPress is a widely used tool by the web designers and developers for its simplicity and power to render efficient websites. Stats say that,  WordPress share of the global CMS market is 50-60% which makes it the most popular CMS. WordPress runs 27% of the entire internet. 

On the other day we compared two popular CMS's Drupal and WordPress to identify which is the best for our system and came into a conclusion that WordPress is best for small scale business requirements. Let's see the reasons in detail.

Related: WordPress - The Perfect Solution for Small Businesses

Why WordPress is best for small business website design

  • Easy to Use

The WordPress tool is easy to use and can be installed easily in a single click. It has a simple learning curve and is easy to maintain thereafter too. Multiple features of WordPress make it comfortable for the user to update a site or add any functionality to it. Wordpress gives you the ability to add, delete and modify content without any hassle by someone who has lesser technical knowledge too. This is an added advantage for small businesses that do not plan to seek the help of IT services for their website design and development.

  • SEO Friendly

Websites have to be SEO friendly to gain visibility in the first few pages of the search results. SEO helps websites and blogs to rank in the top lists of the page. The plenty of plugins that are available with WordPress aids its search engine optimization even in a better way.

  • Large Community Support

The strong and active community support offered by WordPress provides you with various solutions for the issues you face and they are the reasons for the robustness of WordPress. These communities play an important role in the research and development of the software.

  • Enhanced Security

A website or blog should be secure enough to perform optimally. Security is the greatest concern of users and customers trust only those websites that they can confide their details with. IT has a lot of plugins that make its websites secure.

  • Customizability

Customizing your blog is very easy with WordPress platform, Thanks to its varied range of themes and plug-ins or modules. WordPress gives you a lot of options to customize your website.IT gives you a lot of options to customize the look and feel of your website with the help of 37,000 plugins and a lot of free premium themes.

  • Cost Saver

Since the WordPress websites can be built by a beginner too, it is highly a cost saver for small businesses who need a website but cannot afford hiring a software company for web design and development services.

Why is WordPress the CMS of Choice for Website Development?

WordPress can create a fully functional blog or webpage with very little technical knowledge too. WordPress that started as a blogging website has evolved into a popular CMS over the years. IT has about 37,000 plugins and a lot of free premium themes that makes it the preferred choice of website builders. The web design software is built and evolved over time by its volunteers makes it robust software for website development. WordPress forums are available to guide you at any point of time.

The WordPress themes that are available in the market in both (Free & Premium) can be chosen according to your website development requirements. Choosing good WP themes saves a lot of your effort in designing the website as these themes already provide you with different demos of design and are customizable accordi9ng to your requirement.

6 steps for WordPress website design (featured snippet)

  1. Discover and organize your ideas

Gather information about your website and research on the client's brand and field to give you more insight about what your web design should contain. Get to know your target user behavior and your competitor's strengths and weaknesses. About what worked for them and what didn't? Jot down the ultimate goal of your website and think about a design that fits your budget.

  1. Planning

Once you have gathered all the information, the next step is to plan the task. Create an SEO strategy for your website and strategize your keywords and content. This will gives you an idea to organize and layout your content in your website because in the end, content is the king. The planning phase gives you and your client the understanding of deadlines and the content.

  1. Design

The design process will help you to get an idea of the look of the website. Firstly you can design the website in a paper and then move to wireframing and then the wireframes can be transformed into a more realistic interface using tools for prototyping . The web designs are made to convey the content regarding your organization and products, hence each step of your design should be constructed with content in your mind.

  1. Development

This step is the adding of functionalities to your web designs and making it work. For this you should  

  • Firstly install WordPress on a localhost or testing server.
  • Install a wordpress starter theme
  • Install WordPress backup plugin like BackupBuddy inorder to revert file changes if any.
  • Test the functionalities that are completed all the way. 
  1. Deployment

Launch the website in real time and maintain it from time to time by giving fresh look to the website and adding functions according to trends.

  1. Maintenance

This last and final step of web design is often overlooked by freelancers, but website maintenance is important for the long-term health and success of a website, as well as a source of potential recurring revenue.

Plugins for Wordpress Website Design




Jetpack offers you a lot of features that were available only to WordPress users before. Jetpack has free and premium versions that are available for you to choose according to your needs. It boasts of features like stats, sharing tools, spelling and grammar checker, comment features, subscriptions, a carousel, enhanced distribution etc. 




This is same as jetpack but the only difference is that it has lesser functions that jetpack. It only includes stats and wp.me short links. This is a light plugin with lesser features. 




This is a plugin that makes your content sharing easier in a variety of social media websites. This includes Twitter, Facebook, Google+, and Delicious, MySpace, Tumblr , StumbleUpon ETC. This plugin has become popular among the masses that it boasts more than 1.7 million downloads. 




Google Analytics for WordPress does the same work of Google Analytics.  It uses asynchronous tracking for faster page load times, and supports custom variables. Custom variables are tracking of logged-in users, page views per author, views per category, publication year, post type etc. It also integrates with WP E-Commerce and Shopp for easier tracking of sales. 




Google XML sitemaps WordPress plugin helps to generate a sitemap of WordPress blog and websites .it is compatible with Google, Bing and yahoo webmaster tools which make it easier for search engines to index your site. On publishing a new post in your blog, your sitemap will be automatically updated. To make the most of sitemap, you should point one link from your footer to your sitemap page this ensures the proper indexing of all your links. IT also allows you to generate an HTML site map to allow website visitors to navigate on your site easily. 




WP polls are a solution for websites that has polls in it. WordPress offers a number of poll plugins which can be integrated as widgets. You can integrate polls to your social media pages too with the help of these plugins.

WP-Polls make adding polls easier than it seems to be. You can start off by adding questions and options for it and the start and end date of the poll. It contains templates and CSS styles which make it easily customizable according to your requirements which let you manage the look of the poll page easily without looking into CSS. It also supports multiple selections of answers. 




W3 Total Cache is a great tool to improve user experience of your website. This is achieved by improving performance by caching, reducing download times and providing content delivery network (CDN) integration.

W3 Total Cache improves the SEO and user experience of your download times site by increasing website performance, reducing download times via features like content delivery network (CDN) integration. Once configured, this tool can improve your website's performance effectively on high traffic conditions. W3 Total Cache improves your website's search engine ranking with its improved Search Engine Optimization as it boosts performance. This framework is trusted by trusted by popular companies like: AT&T, stevesouders.com, smashingmagazine.com, etc.

  • WP Super Cache

WP Super Cache

WP Super Cache - Source: Thesempost.com

Super cache is one of the most popular caching plugins in WordPress. This plugin is simple to configure and easy to understand. All you have to do is enable the plugin using Easy tab and the plugin will start caching your pages intuitively. This improves the site performance by saving a lot of load time and cost. 


10 great examples of WordPress website design

  1. Who Is Leon? 

Who Is Leon?

Who Is Leon?

Who is Leon?  Is an innovative website that speaks volumes about the UI/UX developer in Dallas, TX. His website is the best example of his skills as it showcases his web design and development talent. The website has all the elements that a modern responsive website should possess. 

  1. The Walt Disney Company 

The Walt Disney Company

The Walt Disney Company

Disney has used WordPress to create a modern website design with minimalistic flat design website. The The Walt Disney Company that is famous for its creativity and reputation has showcased their brand through a WordPress website that shows the trustworthiness of the WordPress tool.

  1. Chicago Sun Times

Chicago Sun Times

Chicago Sun Times

Chicago Sun Times Which is a Pulitzer Prize winner Eight times and the oldest continuously published daily newspaper in Chicago has developed their website using WordPress. The website is filled with a lot of news varieties ranging from, in-depth political reports, sports analysis, entertainment reviews and much more.  Even though the website faces a huge number of traffic on a daily basis, its performance is unhindered, thanks to WordPress.

  1. Mercedes-Benz 



Mercedes-Benz which is one of the leading and eminent international car brands has its website site running on WordPress. The Benz that is elite and high end known for its quality has chosen word press for its web design. The website has a lot of features that make it attractive to the page visitor to get to know more about the site.

  1. Katy Perry

Katy Perry

Katy Perry

This celebrity website employs WordPress for their websites. A lot of celebrities use WordPress to design their websites and singer Katy Perry belongs to that list.

The parallax scrolling visuals, Hero images etc. in the page makes you understand that WordPress is best for modern website design and development in small scale. The social media plugin included in the website shows the integration of WordPress and social media.

  1. Fair Ivy

Fair Ivy

Fair Ivy

Fair Ivy, is a gift subscription website that deals with sending handmade gifts. This website is based on ThemeForest's most popular themes, The Retailer.

The minimalistic design and the clean yet attractive look of the website impress the user to get to know the website more. The creative look of the website created by WordPress persuades its visitors to get to know more about its products. 

  1. Greenwich Library 

Greenwich Library

Greenwich Library

This is a public service website which breaks the notion of not being attractive and trendy. The layout it contains is different and trendy and makes it stand out from other websites. 

The site is usable and easily navigable too. This website has chosen WordPress for its design and development and it has given it a new look.

  1. Outward Bound Croatia 

Outward Bound Croatia

Outward Bound Croatia

Outward Bound Croatia is an outdoor adventure business website that uses the Integrity theme. The site has a beautiful layout with attractive elements without compromising on performance. The number counters on courses, participants WORN-OUT BOOTS and HOURS ON THE FIELD makes the website even more attractive to the eye. 

  1. Happy in My Skin 

Happy in My Skin

Happy in My Skin

Happy in My Skin is a wellness therapy website that is running on the Renew theme.

The layout looks clean, calm and healthy that the users are given the motivation to try out their product.

  1. Neopolitan Clothing 

Neopolitan Clothing

Neopolitan Clothing

This is an ecommerce website that makes use of the WooCommerce theme and a custom-designed WordPress theme.

The bold grey scale color schemes and attractive typography makes this website standout.

How eDesk HUB helps in designing the WordPress site

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