WordPress- The Perfect Solution for Small Businesses

WordPress- The Perfect Solution for Small Businesses

28Jun
2017

In today's world, there are varirty of options for website builder and you probably got trapped in a sea of different options and making you feel puzzled which one would be most suitable for my business. 

To make this task easy take a look  at the latest statistics and market share to help you narrow down your list. WordPress operates over 25% of the world’s websites and 65% of CMS driven websites. WordPress is used all over the globe byten millions of people as their preferred web development platform.

WordPress is synonymous with ease of use and content creation, Wordpress is   a functionally rich, easy to use platform for small business websites. It has become the CMS of choice for creating user-friendly, SEO websites that effortlessly adapt for tablets and smartphones for many organizations. 

WordPress as the most used Content Management System

WordPress Usage Percentage and Market Share

Usage Percentage

Reasons why WordPress is great for small business enterprises.

1. Wordpress is FREE

It is an open source platform. You can download it for free, install and then do whatever you want with it. It also enables you to customize or modify your website. It costs you money if you hire a web developer to create a custom theme or features for your website. if you hire a web developer. WordPress is a product coded by thousands of developers who are continuously working to make it better.

2. Easy to learn and use

WordPress can be installed with a single click. It does not require hardcore skills or to be an expert in servers or hosting. WP Engine and Flywheel are reputed companies for WordPress hosting plans if you choose them for hosting you don’t have to do a single thing from your end. They specialize in installing, set up, configured & optimizing the WordPress site.  There are inbuilt facilities for blog publishing, user management, comments, and RSS feeds. Once installed, you can start creating and publishing blogs and pages, and making custom configurations without any coding.

3. Large Community Helps in Troubleshooting

WordPress has an excellent online support system, a massive community of active users & developers. Its support forum has millions of queries and anyone can find solution to their problems. Post your query and you will get a 100% valid solution and you will access to and to user guides, tutorials and a lot of other helpful tips. For this reason, WordPress is best for beginners and small businesses.

4. Secure & Reliable

For safety & security, WordPress is at top. Instead of using FTP, one can safely upload media & images to the server via dashboard. With a plugin we can also improve the WordPress website security. WordPress automatically updates your site when there are new security threats uncovered.

5. SEO Optimized

WordPress is a SEO ready platform by default.  It is always updated with the latest SEO standards. There are n number of plugins & tutorials available online to help you further optimize your onsite SEO for better ranking. This is the reason; WordPress has become the perfect solution for modern website development for small business owners.

Few important WordPress Validity Requirements:

  • Good Coding Standards
  • Navigation
  • XML Sitemap
  • Fast Loading Speed
  • Image optimization
  • Social Media Integration
  • User Experience

6. Responsive

Small businesses must have a mobile responsive website and this desire of a mobile responsive website can be fulfilled with the WordPress. Your website looks great on the desktop, mobile & tablet as majority of WordPress themes are designed to be fully responsive. There are plugins to optimize mobile site.  

7. Plugins for every feature.

WordPress provides more functionality to your website via many plugins which are available for free (or small fee) on the web. These plugins are easy to use & install and help you to increase the functionality of the website.  Plugins help you to create video galleries and slideshows among many other forms of content.  Many popular plugins can help you to use your WordPress site for ecommerce or give you a better look at your traffic.

8. Broad Variety of Themes

There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable websites such as WPExplorer free themes and our new favorite website Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive website. There are thousands of premium WordPress themes that you can choose to design your website. IT comes with the additional features along with the support from the developer.

9. One Click Posting

WordPress is a one stop solution for website posting. You create your content, easily format it, add media/image and post it with a single click. There are lots of options to present your content uniquely. 

10. Getting Exponentially Better 

Day by day, WordPress is evolving to improve its user friendly interface & features. It enhances its system with the latest version every time. Business WordPress websites has increased apart from the blogs.  In near future, we may see various enhancements in SEO features, extended & convenient dashboard and many more.

Which Type of WordPress is Suitable For You?

There are two types of WordPress you can choose:

  • A self-hosted (wordpress.org)
  • Free (wordpress.com) 

Here're their key differentiators

WordPress.com

WordPress.org

It is less customizable

It is customizable

It is not self-hosted

It is self-hosted

It is free only up to 3GB of space. After that you will have to pay for space 19.95 USD Per Year for 5GB or289.97 USD per year for 100 GB.

You own your own data. You are in full control.

Features such as plugins or custom themes are not available

Allows you to custom your chosen theme and modify files.

You cannot run your ads unless you get 25,000 page views per month.

Allows you to launch your own ads.

It does not allow you to control your own data.

It enables you to be in control of your own data and use plugins as you are fully responsible for your backups,

WordPress will be swamped with ads that you won’t be able to remove (unless you pay).

You do not have to pay

 

WordPress Plugins

WordPress Plugins

WordPress Plugins

A WordPress plugin is a kind of software that can be added to a WordPress website, which will then execute certain functions to extend functionality or add new features to your WordPress-based website.

Why Do I Need To Use WordPress Plugins? 

  • Key to effective use of plugins is to get them only from properly verified & vetted sources, and only when necessary. 
  • Plugins should solve a specific problem or provide an essential function. They should not add to any vanity or desire for a "shiny new object".
  • It is important to use plugins to handle large & complicated tasks in comparison to those who just add to your storage space & badwidth and slowing down your website.

Here's the list of seven must-have plugins for your small business website and why you should get them.

Must Have Plugins for Small Business Websites 

1. Jetpack

Jetpack

Jetpack

What ever sort of site you are running; jetpack keeps your site secure and helps you to increase the traffic. It does everything from image optimization to analytics to site customization. Jetpack plugin takes a lot of space so, only use if you have space for it.

Features:

  • Protect your site from data loss - Backup. Restore. Migrate.
  • Traffic and SEO Tools - Collect valuable stats and automatically grow your site traffic.
  • Security and Backup Services - Keep your WordPress site safe and automatically protect against attacks.
  • Elegant, Fast, and Rich Content -Speed up images and videos, save on bandwidth costs, and create beautiful content. 

2.Black Studio TinyMCE Widget

Black Studio TinyMCE Widget

Black Studio TinyMCE Widget

Black Studio TinyMCE Widget is the perfect solution for adding functionality to your text boxes. By this plugin you do not need to use old boring old text. This plugin adds different styling options to your text and very easy & simple to use without the knowledge of HTML.

Features:

  • Add rich text widgets to your sidebar using visual editor
  • Switch between Visual mode and HTML mode
  • Insert images/videos from WordPress Media Library
  • Insert links to existing WordPress pages/posts
  • Full screen editing mode supported
  • Widgets accessibility mode supported
  • WordPress networks (Multi-site) supported
  • WPML (Multi-language) supported

Features:

3. W3 Total Cache - The Most Complete WordPress Performance Framework

W3 Total Cache

W3 Total Cache

W3 Total Cache improves the user experience of your site by improving your server performance, caching every HYPERLINK "https://wordpress.org/plugins/w3-total-cache/https://wordpress.org/plugins/w3-total-cache/" \t "_blank" aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration. Easily configure your settings to maximize your site’s potential and increase the speed in which it loads with W3 Total Cache.

Features:

  • Compatible with shared hosting, virtual private / dedicated servers clusters
  • Transparent content delivery network (CDN) management with Media Library, theme files and WordPress itself
  • Mobile support: respective caching of pages by referrer or groups of user agents including theme switching for groups of referrers or user agents
  • Accelerated Mobile Pages (AMP) support
  • Secure Socket Layer (SSL) support
  • Caching of (minified and compressed) pages and posts in memory or on disk or on (FSD) CDN (by user agent group)
  • Caching of (minified and compressed) CSS and JavaScript in memory, on disk or on CDN
  • Caching of feeds (site, categories, tags, comments, search results) in memory or on disk or on CDN
  • Caching of search results pages (i.e. URLs with query string variables) in memory
  • Caching of database objects in memory or on disk
  • Caching of objects in memory or on disk
  • Caching of fragments in memory or on disk
  • Minification of posts and pages and feeds
  • Minification of inline, embedded or 3rd party JavaScript (with automated updates)
  • Minification of inline, embedded or 3rd party CSS (with automated updates)
  • Non-blocking JavaScript embedding
  • WP-CLI support for cache purging, query string updating 
4. Meta Slider - Responsive WordPress Sider Plugin

Meta Slider - Responsive WordPress Sider Plugin

Meta Slider - Responsive WordPress Sider Plugin

Meta Slider gives you the power to create beautiful slideshows on your WordPress site, through the most simple and intuitive plugin interface of any WordPress slider. Show off your photographs and videos, latest work, or even the products in your online store. Meta Slider's inbuilt SEO features ensure that people will have no trouble finding your site and the slideshows that you create!  
Features:
  • Easy to use: Meta Slider has a beautiful, intuitive interface that will let you create stunning slideshows with ease. 
  • Fully Responsive: Your slideshows will adapt to the width of the device they're being displayed on.
  • Powerful features: Want fancy HTML slides, Video support, A live theme editor, Thumbnail navigation and plenty of advanced customisation options.
5. Inbound Now PRO

Inbound Now PRO

Inbound Now PRO

This plugin helps in managing your inbound marketing on your website. Inbound marketing for your website includes landing pages, calls to action, and forms. With this plugin,  you can create landing pages for sales or special products or other promotions, then add a call to action on the page with a form, and then track those leads that you get to fill out your form! To maximize your leads from website visits, Inbound Now is a must-have.

Features:

  • Create call-to-action pages in WordPress
  • Track your page performance and create leads from visitors
  • A/B test everything on your site
  • Send marketing campaigns and more with plugins 

6.Yoast SEO - Number 1 SEO WordPress Plugin 

Yoast SEO - Number 1 SEO WordPress Plugin

Yoast SEO - Number 1 SEO WordPress Plugin

Yoast SEO is a complete plugin that handles onsite SEO, such as meta titles and descriptions, and much more. Install this easy-to-use plugin to make sure your SEO basics are covered.

Features:

  • Focus keyword and content analysis
  • Post titles and meta descriptions
  • Robots meta configuration
  • Readability check
  • Full control over your breadcrumbs
  • No duplicate content
  • Internal linking suggestions
  • Content insights
  • Redirect Manager
  • Ad Free

Contact Form 7 and Contact Form DB

Contact Form 7 and Contact Form DB

Contact Form 7 and Contact Form DB

Save and manage messages sent from your WordPress website via Contact Form plugin. Search, view, delete, download, and re-send messages quickly right from your WordPress admin dashboard. Contact Form to DB plugin is an exclusive add-on to the contact form plugin and it will not work without it.

Features: 

  • Automatically save messages to database
  • Download stored messages in the formats - .xml, csv, eml
  • View the following information about each message right from WordPress dashboard: From, Message, Attachment, Send counter, Date send.
  • Sort messages by: All, Sent, Not sent, Read, Unread, Has attachments, Spam, Trash.
  • Manage messages using the following options: View, Download, Delete, Search
  • Mark as Spam, Mark as Trash, Restore, Delete Permanently, Filter
  • Compatible with latest WordPress version
  • Incredibly simple settings for fast setup without modifying code
  • Detailed step-by-step documentation and videos
  • Multilingual and RTL ready
  • Save attachments to: Database, Uploads, Re-send messages
  • Automatically delete old messages based on time settings
  • Show attachments
  • Display images using Fancy box
  • Configure all sub sites on the network 

Ways to Optimize Your WordPress Website

WordPress Website Development

WordPress Website Development

WordPress is considered as an excellent CMS platform for entrepreneurs to create websites for small business & startups. More than 400 million websites worldwide are powered by WordPress, including more than 100 million in the United States. WordPress sites around the world publish posts every 17 seconds.  Most of the top one million websites in the world are powered by WordPress and related to business. These data clearly show the significance of WordPress as a content management service for businesses of all sizes.

Learn how to optimize your WordPress website to get a better performance by following ways:

1. Hosting

It is a crucial factor for creating a website for your startup. You need to look for a WordPress hosting service that ensures and help you to keep your website up & running at all times. You should get regular updates & backups from them.

2. Themes

WordPress provides thousands of free & premium themes for your WordPress based site. You need to be very careful in selecting a secure & reliable theme. Theme should be flexible and easy for you to make any modifications without any hassle.

3. Plugins

Install a caching plugin to increase the speed of your website like W3 Total Cache or WP Super Cache. Installing too many plugin on your WordPress website will slow its performance. Only add the plugins that you will actively use.

4. Configuring your website

After the installation process, you need to configure it accordingly. You should think about how the comments are moderated, permalinks are set up, and other best practices. Follow this during the initial set up and can be easily configured in WordPress settings.

5. Mobile Interface

Many website visitors will access your site through their mobile devices, so your WordPress-based website needs a responsive mobile interface. It also helps to load less resources (for example, images) for mobile devices or specify high-resolution images for high-resolution screens and that will provide a smooth experience for users.   

6. Security

It is important to consider implementing more advanced security measures using plugins and best practices to avoid potential threats. Also, make sure to configure the default security installation properly without third party code and they are up to date.

7. SEO

Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast   enhances the visibility of your website on Google and other search engines. It is important to use the new SEO (Social Engine Otimization) as well in addition to search engine optimization. It' s important to establish an active presence on the social media networks where your customers spend the most time for brand awareness. 

Conclusion: Stop Stressing and Start Digging into WordPress

For any small or startup business, looking to establish a strong web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can't afford. So the easy and obvious solution to all these concerns is WordPress and if you are looking for a company to develop your site then go & browse eDesk HUB, a research and review platform that offers vetted and verified references and reviews on high quality Web development companies & Mobile Application Development & with varied experience.

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