Web Development Best Practices and Checklist

Web Development Best Practices


Web development is trending across the world and there are so many websites available in the market. When the user is searching for a single item, he is presented with so many websites for the same category. So, what would probably make your webpage stand out among these? The answer to this would be unique design, Usability of the site and credibility. Unique design is to give the users the "First Impression" to use your website. After that, the usability and credibility is what which makes them visit your page again and again. A good web design should not only focus on functionalities but also on a good UX too. Top web development companies offer the best balance of creativeness and user experience with their result oriented innovation and you get more than just a nice-looking site.

Here are some best practices curated for you to ensure that your webpage is one among the best ones in the market.

1. Simple UI

In the market point of view, it is crucial for your website to be user friendly to retain existing customers and attract new customers. The colours which are used in the interface should be appealing to the eye. It is highly necessary to avoid too many colours as the target customers would not be able to spend a lot of time on a webpage that is unpleasant to their eyes. The background must be consistent in all the webpages so that the customers don't have the feeling that they got lost elsewhere. A simple yet attractive UI will give the first and best impression to the customers.

2. Adhering to standards

  • The company logo should be on the top left, which on clicking redirects the user to the homepage.
  • Meaningful and relevant title for the webpage.
  • Proper navigation links should be provided in the header and footer of the page to make navigation across content easy for the user.
  • "Sign up" and "Sign in" should be provided in the top right header.
  • "Contact us" should be provided at the top right corner of the page.
  • Hyperlinks should be catchy enough for the user to identify it.
  • Consistent font type, style and size throughout the website
  • Providing proper and detailed error messages.
  • Appropriate Tool Tips should be provided.

 Look at the image below. It adheres to the standards above.


(Pic courtesy pinterest)

3. Use of proper controls

Proper controls should be used for each field. E.g. A date input should be received as input from a date picker and not from a text box. A selection from known options should be received in a drop down and not a textbox.

4. Proper headings and metadata

The page must be given a meaningful and relevant title based on the content in it. Metadata should also be specified with relevant keywords so that the page pops up in the first few results of search engines when searched. Users do not spend time to browse beyond 10 pages' maximum to search any information.

5. Carousel

You can have a clickable carousel/slideshow in the top centre of    the page to attract users and inform them the crux of the site.

Popular sites like Amazon, Microsoft etc. use Carousel to display their prime products

6. Significant Content 

  • The contents displayed in the page should be relevant and easy to understand.
  • Contents should not beat around the bush. It must be crisp and short. 
  • Background should not hinder the visibility of the content.
  • Spellcheck the contents to avoid typographical errors.
  • The information must be easy to find in minimum clicks.
  • The contents should be aptly spaced.
  • Check if the contents can be printed properly
  • Content should be minimum since too much scrolling by the user can be avoided.
  • Accentuate the User Experience by utilizing typefaces and typekits provided by giants like Google Web Fonts, Adobe Typekit (https://typekit.com/foundries/adobe) to enhance typography.


7. Search Engine optimization

  • Every website needs a search engine to avoid the user having to spend a lot of time searching for the information he is looking for.
  • Search engines should fetch relevant data the user is searching for. Providing proper metadata would help the search engine retrieve desired results.

It is very much imaginable how would be when you are searching for sport shoes in an ecommerce website and the search renders suggestions for sneakers.

8. Device Compatibility

  • Since smart phones are used extensively now days to access webpages, it is necessary to check if the page is compatible with smartphones. The page can be tested if it is displayed as intended in various other devices as well.
  • Ensure that all the controls associated with scripts are working as expected to avoid embarrassing script errors while the webpage is used in real time.

9. Page Optimization 

  • It is necessary to optimize the page to minimize loading time
  • Unnecessarily large files can be removed and images can be optimized for better and faster page loading. This will minimize the user waiting time.
  • Users do not patiently wait for the page to load. They switch over to the page that loads soon to find information.
  • Compress images to reduce the size at the same time it is required to not compromise on image quality in the process.


10. Security 

  • Only a secure page can gain user's trust to visit repeatedly. A page that can be hacked will lose the target audience.
  • The use of secured hosting like HTTPS promotes confidence on security to the end user.
  • Asking users to sign up to access information.
  • Making passwords to be a combination of numbers, letters and characters
  • Using CAPTCHAs will block spammers.
  • Using database libraries since it insulates databases against SQL injection
  • Encrypting the information sent out in the page.  

If a website is less secure, the site will be vulnerable for the hackers to take down the website and post irrelevant content in it thereby making the users lose trust in it. We would not enter the bank details in ecommerce websites if we do not trust its security standards, wouldn't we? 

11. Subscription to social media sites

  • Every page should have a share option which is connected to the relevant social media sites like Facebook, Twitter and WhatsApp in-order to share the content easily.
  • It is necessary to check that clicking the icon lands the user to the respective social media site.

If you take any content based or ecommerce website available in market, you would find that they have given the users the provision to share the information across social media platforms. This not only helps the user share information easily but it helps in marketing the website owner's contents as well.

Social Media

Social Media

12.Responsive Design

Responsive design is important key in web design because only if the site looks good in all devices it will attract the users. A site that would break the design on resizing or hiding will not look good to the user.
A questionnaire for developing the website is necessary to plan and organize the features in the webpage.  Answering a questionnaire will help you focus on key areas and concentrate on the important aspects of the website thereby minimizing cost, time and post-development fixes. It will provide you with the clarity on what to expect while developing the website. Answering these questions will help you meet client expectations and refrain from overdoing or underdoing things. So, let's start answering.
  • Does the rough design created match the client requirements?
  • Does it pass the standards?
  • Who are the target audience? 
  • Does the website meet the expectations of target audience?
  • What is the type of content that the website is going to have?
  • What are the colours that the website is going to contain? 
  • Is the website compatible with all browsers?
  • Is it compatible with all devices?
  • Does the page load quickly?
  • Is it print friendly?
  • Is the page responsive?
  • Is the site user friendly?
  • Does clicking on the company logo redirect to home page?
  • Do all the hyperlinks work fine?
  • Is there a Search Engine?
  • Does the Search Engine fetch desired results?
  • Are the social media icons available in each page to share the contents?
  • How should the homepage look like?
  • What are the features to be displayed in the homepage?
  • Are navigations available in every page?
  • Are all the navigations working?
  • Is the webpage easy to use?
  • Are there unnecessary media in the page?
  • Is the user able to access information easily?
  • Are all the hyperlinks highlighted with appropriate colours?
  • Are all the hyperlinks working?
  • Is the page handled for errors due to faulty inputs?
  • Is there Detailed error page description?
  • Is the user warned of timeouts?
  • Are all the forms validated?
Have you got your answers? Happy Developing!!
Checklists are always important not only in web development but also for every aspect in life that requires planning. It helps you ensure that you've not missed any important feature. It helps you to be more organized and focussed on the requirements to design and develop a webpage. You can be confident that the page evaluated thoroughly and that the site has all the important features required for effective functioning if you follow the checklist. So here go the key features
  • Use of proper controls
  • Use of relevant Title
  • Meaningful URL
  • Use Metadata 
  • Have clickable company logo that takes use to homepage
  • Use Sign In and signup icons
  • Use Contact Us icon
  • Navigation icons in header
  • Navigation in footer
  • Consistent font throughout
  • Colours pleasant to the eye
  • Eliminate redundant content
  • Check Spelling and Grammar mistakes
  • Use Error handling
  • Optimize search engine
  • Optimize code by eliminating unwanted code and scripts
  • Check Security 
  • Check all Hyperlinks
  • Testing on Emulators
  • Cross platform compatibility
  • Cross Browser Compatibility.
  • Copyrights
  • Page optimization for minimizing load time
  • Page validation
  • HTML5 Compatibility
  • Relevant user friendly URL
  • Custom 404-page redirection
  • Secured connection 
  • Check page responsiveness
  • Content security policy
  • Seamless cross-site request counterfeit
With all the above points in the website, you can be confident that your website has not missed the key features and not compromised on quality. If you feel that your website has all the features mentioned in the checklist, then don't delay to roll out the red carpet. 
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