What is Magento? The Beginners Guide To Magento Web Development

The Beginners Guide To Magento Web Development

31May
2017

What is Magento?

Magento – when we heard this name, then only thing that comes in our mind is highly attractive and engaging ecommerce website or online store with tons of user-friendly features. Everyone interested in the ecommerce business is aware about Magento. Also, they are aware about the complexities associated with the Magento development. This is the reason why most of the businesses or retailers prefer to hire Magento developers and Magento web development companies.

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. We believe that Magento is one of the best ecommerce platforms available today, with editions ranging from community open source, to massive, large-scale enterprise SaaS based systems.

Magento's ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer's experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required.

Reasons Why Magento is Your Perfect Ecommerce Platform

Let’s have a look at some of the major reasons that make Magento an ideal choice for your e-commerce store.

  • Offers full control: Magento offers commendable ability; it is unique with template-based platform options. With Magento, store owners and developers can have full control over the front- and back-end of an eStore, which means your online store can be fully customized and controlled with outstanding features. It is necessary to have complete control on all front and back end operations of an e-store as it helps in fulfilling the vision by which the merchant abides by for their ecommerce venture.

  • Huge array of product information: You can define basically any product feature you like. You can set and manage the attributes without compromise in the admin panel. Basically, you can adjust the entire system to your products. The discount system is equally flexible. For instance, you can give a discount (e.g. a percentage of the price or free shipping) to a particular shopper if he or she puts two products from the same category into the shopping cart. You can define a whole bunch of combinations; you have loads of opportunities to do whatever you like.

  • SEO friendly: Magento offers diverse search engine optimized features which are more than enough to support all SEO requirements. As a user, you will get the most compelling SEO features with various URL options, provided sitemaps, technical keywords and snippets of the conversation in terms of Meta tags with descriptions and title. Magento is equipped with preinstalled Google Sitemap, providing the working team with a chance to instil search engines what products or services or solutions are incorporated into your online store.

  • Security: Security is an utmost priority when it comes to Magento. Magento EE is even equipped comes Secure Payment Bridge that provides one with PCI Data Security Standard (PCI PA-DSS).

  • Magento Connect: The world's largest ecommerce application marketplace.

  • Performance: If you are looking for high performance, Magento is the right option. Well, over all it's just better than the rest. If you are looking for more, Magento also allows you to configure a few parameters to fine tune your website's performance. It includes high end caching techniques such as Varnish and other DB optimizations that help improve performance of your website.

  • Integration with third party software and solutions: A multitude of third party services are supported with Magento. This means that you can integrate external payment gateways and database apps or shipping methods/ shipment tracking method etc.

  • Multi-Layer Navigation: Merchants can use provide multi-layer navigation for a convenient and satisfactory shopping experience. When customers can search products as per their respective categories and other attributes, things become simpler and effortless for them.

  • Responsive: Magento allows ecommerce websites to efficiently work with multiple devices, irrespective of their screen size and other features. Customers can easily access these websites through their mobile devices, whether it's a smartphone, an iPad, iPhone, tablet or laptop.

  • Single Back-End with Multiple Storefronts: With multiple storefronts, developers can add various shopping stores to the platform, consisting of thousands of catalogs and products to ensure an exciting shopping experience.

  • Multilingual and Multi-Currency: Operating globally means that the business needs to incorporate different languages for different customers. There should be something for everyone so that customers do not leave the store without purchasing anything. With this feature, Magento has grabbed a significant market share in the ecommerce world.

  • Customizable and Advanced Reporting: Magento is provided with a built-in reporting system that is designed to monitor operations related to product purchase, its popularity, customer activity and level of satisfaction. The data so collected could be used to make important business decisions.

  • One-Step Checkout: Through Magento, merchants can easily configure their portals and optimize their shopping carts for increased conversions. With its one-step checkout, there would be lesser number of customers who abandon their carts.

  • Integrated Payment Options: Obviously, not every customer uses the same payment option, so website owners are required to integrate multiple payment methods in order to facilitate customers with an easy shopping experience. Magento has integration options with gateways like E-bay, PayPal, QuickBooks etc. so that customers can easily transact from anywhere in the world.

Advantages of Magneto

Magento is exclusively built for ecommerce

If you are familiar with WordPress and thinking about using it for online business website development, think again. When comparing WordPress and Magneto, the later is an exclusive ecommerce platform whereas WP is largely a content management platform. WP also offers an ecommerce plugin but is certainly not exclusively for ecommerce. This brings us to the conclusion that Magneto has the best features for high volume online selling, customer, payment, inventory, and loyalty program management.

Many major world brands are using Magento for their business, including Coca Cola, Ford, Louboutin, Nike, and Nestle. Recent study reveal that Magneto equips about 29.1% of the current market share alongwith dominating other available platforms like Shopify, PrestaShop etc…

You can develop your website from zero

Magento doesn’t cost anything if you begin with the Community Edition. This is an ideal factor for small and medium businesses. In fact, it is the most popular edition of Magento Ecommerce with more than 4 million downloads. Some companies who are using this free version include Choc on Choc, The Discovery Store, and Winterson.

A platform that scales up with your business

If you dream big and are serious with your online business, you will want a platform that is scalable. With a dedicated server provider, there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. With Magento, you can grow from being a startup to medium and large business without having to change ecommerce platform. In fact, if you use Shopify or BigCommerce and wish to switch to another platform that is better for your business expansion, you run the risk of losing all of your content due to their Lock-in feature.

A highly customizable platform

Magneto is a highly customizable platform due to its open source quality. It allows users customize their websites as per their desires using the available code and extensions and functionality (frontend, backend, marketing tools, themes, integration with third party services, etc.). No, second thought here that extensions too can be customized for a superior performing store. Magento is suitable for both B2B and B2C types of businesses.Magento provides users with a variety of free and paid themes and templates, starting from $1, which is a great advantage compared to Shopify. The available templates in Magneto can be modified and further developed into more contemporary designs for better mobile compatability.. Or the checkout process can be made quicker for customers using one step checkout extension.

Disadvantages:

  • Additional features except the standard CE open source platform come with a hefty price tag.

  • Requires an experienced professional to create a store using Magento.

  • The Magento Security Center charges heftily to resolve the issues, in case the ecommerce site faces troubles.

  • Features line Gift Registry and some unique SEO features are available only in the enterprise edition.

  • Magento codebase in written in PHP language which sometimes seem inadequate to handle the load of heavy processes.

  • On small, single servers, Magento sites tend to be a little slow.

Magento Edition

The Enterprise Edition is a paid, tailor made solution that provides higher performance and scale-ability for fast-growing and large businesses. It also gives you access to expert support as well as hundreds of extensions and feature that you can use to power your store and generally give you more control over your website.

The Community Edition of Magneto is readily available for free download and it aims at developers who are accustomed to working with Magento or alternatively for small businesses who want to hire a developer on their own behalf. This edition of Magento is an open source solution and gives you access to community support, as well as all basic Magento functions, such as adding product categories, user groups, coupons etc. In addition, you’d also be able to use cool features that are unique to Magento, like multistores.

System Requirements for Magento

Magento requires a LAMP or LNMP stack

Operating Linux x86-64
Web Server Apache 2.x
  Nginx 1.7.x
Database MySQL 5.6 (Oracle or Percona)
PHP Magento CE 1.9.2 and later, Magento EE 1.14.2 and later:
  PHP 5.6.x
  PHP 5.4.x
  PHP 5.5.x
Earlier Magento versions: PHP 5.4.x
  PHP 5.5.x
SSL A valid security certificate is required for HTTPS.
  Self-signed SSL certificates are not supported.

Magento can utilize the following technologies:

Redis Redis can be used for session or cache storage
Memcached Memcached can be used for session or cache storage
Apache Solr  Solr search can be used as a search provider for Magento Enterprise Edition (EE) only.

Magento Ecommerce FAQs

How much does Magento Cost?

The biggest advantage of Community Edition is the fact that it is free and with the addition of extensions can provide some of the missing functionality that Enterprise Edition offers.

Opting for the Enterprise Edition does however ensure a swifter and smoother development process, often bringing about a faster return on investment.

How does Magento perform?

Magento offers a comprehensive suite of tools to take complete control of the look, feel and functionality of your site and deliver a great online shopping experience to your customers. It has an exhaustive array of analytical options, providing a deep insight into your customers to help grow online revenue, with tools to attract more traffic, engage shoppers and drive conversions.

In addition, Magento Enterprise Edition is designed with SEO in mind by generating SEO-friendly URLs, a Google site map, customized Meta keywords and descriptions, so it’s easy for customers to find your products online.

What functionality does Magento offer?

Based on open architecture and with the support of hundreds of third-party extensions, Magento offers an unparalleled degree of flexibility and options to interface with third-party web applications.

Magento Connect: the Magento Extension marketplace covering CRM, ERP, accounting, payment processing, shipping, call centers and many more.

Conclusion:

If you’re considering launching (or redesigning) an ecommerce website, Magento is an excellent choice for your CMS. It’s powerful, SEO-friendly, customizable, ideal for sales, and easy to edit. That being said, it isn’t the easiest CMS to work with during the build stage, and launching a successful site will require some serious coding skills.

If you’d like some assistance with the launch of a Magento site, or to discuss your options for creating an ecommerce site and looking for magneto development companies don’t hesitate to browse our top ecommerce development companies. We will help you to select best Magneto Web Development companies in Middle East.

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