How to Select a Mobile App Development Company

How to Select a Mobile App Development Company

21Jun
2017

Why You Need a Mobile App

In today’s world, mobile apps have taken center-stage in our lives in many ways - shopping, ordering food, looking for services, checking out reviews, testing new products, booking tickets for events, using social media, reading news. Mobile apps have slowly but surely entwined themselves in our daily lives. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty salon. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here're some stunning statistics about today’s internet users.

80% of internet users have a smartphone. Apps account for 89% of mobile media time, with the other 11% spent on websites. Over 50% of smartphone users grab their smartphone immediately after waking up.

68% of companies have integrated mobile marketing into their overall marketing strategy. 83% of B2B marketers said mobile apps were important to content marketing. An important tech trend called “Internet of Things” is very mobile app-centric.

How to Choose a Mobile App Development Company

From the above data & information, use of technology in the business has increased a lot. Today customers are going mobile and use of smartphones and android and ios apps has increased a lot. This is the clear indication to marketers to target this audience. So many companies started to develop a mobile app for their business to engage with more customers effectively.

So you're already beyond the point of realizing that you need to hire a good mobile app developer team. No matter what the scope of the project is – finding the right to work with can make or break the success of your project.

In today’s technology generation, there is no dearth of Mobile App Development Companies . These  companies are eager to develop unique and creative application by considering the need of your targeted audience. The questions arise here, which company can work within budget and time to fulfill your business requirements and How to choose the best mobile app development company?

Well, given the demand, app development companies are coming up in every neighborhood and each promise to do a unique and creative job. With so many choices around you, it’s easy to get confused. However, choosing a development firm is synonymous with the success you are trying to achieve. Proper mobile app development is a complex process, and requires a full-fledged team of experts. In today’s day and age, it is often the better choice to find an established company to do this development. A company, as opposed to an assortment of freelancers, already has established processes for working together efficiently and can provide a broader range of services and support.

Here are few tips that should assist you well in finding the best mobile app development agency

Understand your Mobile App Requirement.

The first step in making a choice to understand your own precise requirements. You should be able to clearly define the exact things you are looking for in a mobile app. Now, this would be highly dependent on the industry you work in and the type of products or services you are trying to sell.

Before you go to an app company with your proposal, keep all these points in your mind.

  • The goals of the app
    • What features and functions are necessary?
    • How the app will fit into your business model
    • How the app will interact with your other software

If you don’t have the precise answers to each of these points, don’t worry- a good mobile app team will be able to not only discuss your ideas and guide you through the steps to implementing them in an app, but suggest ideas that can make the app better suited to your goals based on their experience and market knowledge.

  • Quality & Cost

After identification the purpose and function of your app, you need to define how much money you need to spend on your goal. The best way to set a budget is to speak to mobile app development experts, make sure you know what you are paying for and assure yourself of value for the money invested. Since the app is going to be the face of your business, there shouldn’t’ be any compromises.

Just go with quality as the first thing in mind while shortlisting developers and let the cost be the subsequent criteria to allow you to choose the best option fitting your budget from the quality-filtered results.

  • Client References

Look for the portfolio of mobile app development company's past work. You’ll want to see which brands they’ve worked with, and the types of problems they’ve solved; this will give you a good idea of what they can provide you. Company’s client references are important in this stage. It helps identify technical expertise, project theme, business domain and more. Ask the company, did they work in the past related to your business requirements? The past work will give you a glimpse into experience and skill set.

  • Transparency

Check company’s product development cycle and transparency policy. The feedback loop and prompt action for error & change request is playing an important role. There should be a system for the transparent communication between client and company as per mutual understanding. Daily or weekly status report is good to keep the client updated about the work. There would be several issues to address throughout the development process and it’s only wise to ensure that your queries are answered whenever you seek for it. A well communicative company is also a sincere company. Seamless communication is also important since the Mobile app development process continuously needs updates, development queries and suggestions to be put in.

  • Maintenance and Support

It can be easy to choose a company which is ready for maintenance and support for a few days or months after successfully developed the mobile application. There is possibility that you may find some fixing that you need to solve it urgently after the app development  is successfully completed. You can also make a long term contract by paying extra with the company for maintenance and support.

You should look for a company interested in your business, not for just development. The company’s interest in your business can guide you properly.

  • Check for coding standards

Coding certifications and credentials speak a lot about the skills and qualifications of the company and the app development agency. It’s like an affiliation that you can rely on to ensure the coding standards and the overall quality of your app.

  • Ability to ship on time

Can your mobile app development partner hit deadlines, every time? Not shipping on time is probably the hardest hitting thing in terms of cost and wasted opportunity for you. You want to make sure that the company you spend tens or hundreds of thousands of dollars with is going be able to make good on their promises.

  • Make design a top priority

How a website or an app looks is as important as how it works. Go a step further and look at partners who can add value to the usability aspect of your website or mobile app, which will define how users interact with your product.

Focus on the right aspects of your business and you'll have a better shot at choosing the right app developer. It's an important decision. The realization of your vision is often in your developer's hands. Choose wisely.

Questions to Ask When Hiring a Mobile App Developer

Here are 5 key questions to ask mobile app development companies to help you choose the right one for the job:

1) Where Can I Find Your Previously Developed Apps?

Whether you request for a portfolio or not, every serious freelance developer or agency will point you to a list of apps they’ve developed previously except for the once where a Non-Disclosure Agreement (NDA) was signed. Ask them to provide real-time app links on Google Play, App Store, and Microsoft Store. You must download and use that app to test not just how it looks (UI) but how it interacts with the user (UX). Don’t forget, user experience matters the most.

2. What is their app testing approach?

Are they just responsible for developing an app or they perform comprehensive testing of the app? Get a confirmation if they carry out beta testing before delivering the app to the client. If yes, ask them the levels of testing (manual or automated) and the tools they use for testing.

Be sure that they work with latest, potential tools for their testing purposes. And they have a separate, dedicated team of quality analysts.

3. What is The Link to Your GitHub Repository (a digital directory or storage space where you can access your project, its files, and all the versions of its files that Git saves.)?

Most of the developers use GitHub to save up codes they want to share with their team or with clients. Ask your developer to share a link to their GitHub repository. You should see several of the apps they’ve developed and the ones they’re working on.

4) For what size companies have you built apps?

Experience working with a company that is similar in size as yours is a very important but sometimes overlooked factor in selecting the right mobile app developer. A large enterprise is run very differently than a startup or small business, and these varying cultures can be reflected in the app development process.

Larger companies may require formal documentation, specific project management processes, and more meetings and updates. Smaller businesses may need more budget oversight and have less strict processes.

A mobile app developer that has experience working with a company in a similar stage as yours can be very valuable, as that developer may better understand your processes and how you work.

This will minimize the chance of a culture clash and avoid any conflicts that may arise, and everyone can focus on building the best mobile application possible.

5. How well do you understand my customers and business?

You may not explicitly ask if an app developer understands your customers and business, but this is something that’s very important to dig into when you look for your potential partner.

If a mobile app developer doesn’t take the time to understand your customers’ needs, wants, and behaviors, they won’t be able to empathize why they would want to use your app and won’t be able to build the features and user experience necessary for them.

It’s a good sign if the developer has had clients in a similar industry as yours. If not, having a conversation about your target users and how much they understand that segment will tell you how good of a fit that developer is.

An app developer that doesn’t understand your customers or business, or doesn’t take the time to try, is not one that you want to work with.

In conclusion, the future for mobile apps looks bright and challenging with enticing and innovative possibilities. Quality will always remain a constant, and hence a key component in the development of futuristic mobile apps for both the niche and mass markets.

Whether you are a business owner, coder, quality analyst, designer, or an innovative app developer, exciting times lie ahead in the hectic world of mobile app development. Mobile app development will not be a onetime process but a continued cycle of development work. Consequently, you should be working with a company that encourages a long-term relationship.

Look for established companies with good reviews and feedbacks from existing clients. When it comes to mobile app technologies, skilled software developers cannot possibly rely on outdated tools and trends at the development stage. 2017 so far is bursting with a host of potential and app developers can enhance their skills better if they have insight into the latest mobile app development trends.

If you are looking for top mobile app development companies in & around Middle East, go to www.edeskhub.com for all your need & requirements, detailed client reviews of leading mobile application development companies. Find the best mobile app developer for your needs.

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