How to Plan a Modern Website Design

How to Plan a Modern Website Design

27Oct
2017

A modern website design involves the inclusion of the current web design trends into your website meaningfully to enhance the user interface and user experience of your website.

Redesigning a website doesn't really have to be just changing the look of the website but also trying to evolve the website according to the modern requirements giving a better user experience than before.

Here are some steps and Strategies for modern website design

  1. Measure your current level

Analyze your current website that needs modernization on different metrics like Number of visits, visitors, unique visitors, Bounce rate, Time on site, Current SEO rankings for important keywords, Total amount of sales generated etc. with the help of tools like Google Analytics or other top SEO tools.

  1. Zero down your goals

In order to consider redesigning, you must be having certain reasons. Hence zero down on the reasons that you considered redesigning. Once you have listed out your reasons, communicate it to your Website Designing & Development Company or web designers to work on it and come up with a solution.

  1. Design with caution

While redesign is a pathway to growth, there are times when you try to change a feature that was already earning you good conversions or when you just lose a page that had a high number of inbound links and lose a chunk of good customers or SEO ranking. Keep in mind to not lose out on features that were already favoring you unless and until the new design gives you better results.

  1. Learn from competitors 

Your competitors can teach you a lot of things. Get to know their strengths and weaknesses and analyze the Do's and don'ts that you can implement. At the end of the analysis, you will end up with a good number of points that will take you near to success.

  1. Know your customer 

Design your website keeping your targeted users in mind and design your content accordingly. Know more about your customers and design the site based on their personas.  You can ask questions related to customer personas like what are the biggest problems they are trying to solve? What information are they typically searching for? What do they do online? Are they active on Twitter, Facebook, or other social networks? How can you solve their problem etc. and try to answer for them through your website.

Elements of modern website design

A modern web design implements advanced features in web designing. Let us see those top elements that will make your web design modern.

  • Typography

With a lot of modern fonts available, you have a variety of options to choose from. Choose a particular font or typography that will help your customers identify you and helps your brand express its purpose effectively.

Unique fonts, like Blokletters-Balpen, have gained popularity among startups and technology companies like Zero.

Typography is important as it mirrors your product and gives your brand an identity apart from attracting user attention to read the content.

Care should be taken to check if your font is legible and also displays properly in all devices. 

  • Banner type Hero Images

Hero images are the new trend. The high-quality images that display in the website tells a certain story about the product to the visitor.

Like the proverb "A picture is equal to 100 words", Hero images attracts the user to get to the website and also conveys a powerful meaning about the product without even having to read the text to understand. 

Care should be taken that the hero images are responsive to the screen size of the device that the website is displayed. A broken hero image will lead to adverse results.

  • Background Videos

You can include videos in the background to tell your story but note to reduce the other content in the page. 

Stats say that video is processed 60,000 times faster by our brains compared to text. 

Take a look at Wistia's website; they have a video in their homepage that tells their story. This serves as a path for the visitor to understand more about their website.

  • Semi-Flat Design

We have been seeing flat design in Apple's design since 2013. A flat design is basically a design that does not give you the 3D look. A flat design gives a simple look and it is faster to load and helps the user to focus on your content without distractions. A semi Flat design can have subtle shadows and dimensions.

If you implement a flat design or a semi flat design, make sure that it is consistent throughout all pages.

  • Hamburger Menus 

There are times when your websites have a long menu of options to choose from especially if you are an ecommerce website selling a lot of products. In such cases, drop down menus can come to rescue but the drawback is that it takes up your screen space on the top. A hamburger menu shrinks itself to the right-hand side of the page and makes your navigation cleaner and easier at the same time.

  • Card Design

Card Design, that was popularly seen in Pinterest has dominated website design trends sometime now after the mobile advent. Cards help you to distribute bite-sized pieces of content clearly without cluttering thereby providing a clean layout. Card layout is most popularly seen in ecommerce website where a lot of information has to be organized and displayed well.

Brit + Co's homepage shows how different pieces of information are organized in card layout.

Brit + Co

Brit + Co

Care should be taken to check if the cards are responsive such that it adapts to varying screen size. 

Related: How to Choose the Right Web Design and Development Company

Examples of modern website design

Here are some modern website design examples that have made a mark on their respective fields with the power of their web design.

GONSHOP:

GONSHOP

GONSHOP

This website is a great example for organizing a lot of stuff in a plain simple card layout. It makes use of flat design to effectively convey the essential elements without compromising on the page performance.

LELANDORIGINALS:

LELANDORIGINALS

LELANDORIGINALS

This website captures our attention with its simple layout and minimalistic design. AS you can see, the hamburger menus in the right corner of the screen have limited menus to a larger extent keeping the layout clean sans any distractions.

TRIB:

TRIB

TRIB

The bold typography and flat design of this website conveys a lot to us. The design is simple yet without compromising on the ability to capture user focus. This website is an example of modern design where typography can do wonders.

ALPINEASPHALT: 

ALPINEASPHALT

ALPINEASPHALT

This website makes use of good typography and a background image that conveys what they sell in an effective way. This is another example that a lot of information or graphics are not necessary to put forward your information across effectively.

BOFFI:

BOFFI

BOFFI

This website is a bold example on how to add a video background to your website without compromising on performance of the website. The website has a simple layout with a video that plays in the background featuring their product. It encourages the customer to click on "Discover more" to play another video that speaks more information about them.

LEOCOFFEE: 

LEOCOFFEE

LEOCOFFEE

As the website attractively yet simply conveys, it deals with coffee. It makes use of a different typography and a hero image to tell its story very effectively. As you can see, the website too uses hamburger menus to simplify its navigation and not let navigation use up more screen space.

Related: 16 Best Website Home Page Design Examples

Top companies in Middle East for modern website design via eDesk HUB

To develop high quality design at a reasonable price, it is always recommended to entrust it top specialists. But in reality, selecting the cream of the top modern website design and development companies from a large ocean of providers is undoubtedly taxing. Here we have shortlisted few companies for you via eDesk HUB that you can shortlist according to reviews and your software requirements.

THE NINEHERTZ

The NineHertz is a Top Rated Web and Mobile app Development Company based in Dubai, Cincinnati, OH & Jaipur (Pink city) and India. It has been in the IT market since 8+ years and have rendered its top notch service in more than 15 countries. It has also established strong ties with tech Giants like Cambridge University, Samsung, Vodafone, Amazon, Microsoft etc. 

It has a dedicated team of enthusiastic designers, developers, business analysts and consultants who are experienced and proficient when it comes to software development and delivering high quality websites and apps. 

You can get their quote for free by mailing them to their Email ID: sales@theninehertz.com.

BEON WEB DEVELOPMENT COMPANY IN QATAR

BeON Qatar is an award-winning, web development company in Qatar that offers a wide range of IT services for business development. BeON Qatar are specialists in branding & logo, online marketing solutions, ecommerce websites, SEO services. IT was established in 2010, and have established its name with excellent professionalism and high quality products for past 17 years. It has been awarded best web design company Doha twice. Their team of enthusiastic web designers have played a major role in providing great products which were widely received by audience and trusted by customers.

PRISMETRIC 

Prismetric is an ISO 9001:2015 Certified Mobile App Development company that aims at DELIVERING QUALITY PRODUCTS AND PREMIUM SERVICES.

They have development centers in India with offices in USA & Saudi Arabia. It offers extraordinary applications development for iPhone, iPad and Android devices along with other web services to provide end-to-end solutions. Their team of over 90+ highly skilled and talented mobile app developers and designers aim at customer satisfaction and delivering high quality websites and applications. They provide customized technology solutions to their clients and earned their name in the list of leading and reliable App Development service providers. 

SOFTWEB CARE IT SOLUTIONS

It is a website & mobile application  development company that specializes in a lot of technologies for software services like

Web - ASP .NET, VB .NET, C# - PHP, Zend, Python, WordPress, Magento - J2EE (JSP, EJB, Servlets) - HTML,CSS, jquery, javascript 

Open Source - Wordpress, Drupal, Magento, Zend, Yii, CakePHP, Symfony, MYSQL, LINUX, UNIX, Ngnix, Doctrine, Propel, PDO. etc. 

Databases - MS SQL - MySQL Software - .NET, Win Forms, VB.NET, C# - Java and J2EE 

Solutions - Objective C, SWIFT and Cocoa - VC++/C++ Mobile - J2ME/Java - Objective C, SWIFT and Cocoa - Titanium - Unity 3D - Cocos 2d-x ERP: Microsoft Dynamics.

They have a team of talented professionals comprising of technical and functional experts who use Effective methodologies, best practices, toolkits and value-added supplements, specialization in Dynamics: accelerators & frameworks. They are experts in delivering apps faster at reduced and ensures that their customers get Return on Investment (ROI) They offer plenty of services like Seamless communication through Phone/Skype/Chat/Email Strict NDA (non-disclosure agreement) 100% satisfaction Guarantee, else Money Back Competitive pricing & support models etc. for client satisfaction.

Conclusion:

Modern website design expands your website reach among the masses and gives you a good ROI. It will also help you retain your existing customers easily and also lure new customers to your website. It keeps you updated with SEO changes and keeps you from not going down the ranks since search engine visibility is important for any business website. To build a high quality modern website, it is always recommended to seek the support of top Web designing and development companies

If you are looking for a website design & development company to create a modern website for you, eDesk HUB assisted services can help you to choose the best web design company as per your budget & need. Contact us now!

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