How to Become a Successful Web Designer

How to Become a Successful Web Designer


After the advent of digital media into our lives, web designs have gained popularity and have been evolving over time. Websites have simplified most of our daily tasks that we use it to pay bills, shop grocery etc. with a few clicks. With the popularity of websites, the requirement of web designers has also grown substantially. To get yourself placed in Top ui design companies you must follow a few guidelines to become a successful designer.

Who is a web designer?

  • A web designer is someone who designs the pages of a website. HW interacts with the client to know his idea and brings the picture in the client’s mind to life using his designs and colors.
  • They think from the end user perspective and creates seamless navigation that simplifies those needs.
  • Web designers use various technologies but they usually rely on hypertext and hypermedia resources like HTML, CSS and Web design tools. 

What does a web designer do?

  • Adobe Creative Suite (Photoshop, Illustrator) or other design software
  • Graphic design
  • Logo design
  • Layout/format
  • Placing call-to-action buttons
  • Branding
  • Wireframes, mock-ups, and storyboards
  • Color palettes
  • Typography  

The roles of a web designer in a project include,

  • Selects the suitable colors, font, layout and images and creates the face of the website.
  • Focuses on UI and UX of the website.
  • Understand the technology being used and discuss the design bottlenecks with client and developers.
  • Impart life into the client’s idea, content, and branding through structured website design.
  • Impart end user requirements into the website design
  • Design navigation elements for easy navigation across pages.
  • Create the look and feel of web pages using typography, graphics, color, layout etc.
  • Design elements using tools like Photoshop, Illustrator, and other visual development environments into usable elements of a working website.
  • Lay out web pages and sites using HTML or other web development tools.
  • Organize and present content in an attractive usable approach.
  • Actively communicate with the web development company in bringing the design to life.
  • Check if the design works across all browsers.
  • Update and maintain the design of client sites based on the trend changes. 

Related: How to Choose the Right Web Design and Development Company

Difference between web designer & web developer

Web developers and designers have a symbiotic relationship in working together to create an amazing product.

Web developers, who are otherwise called programmers/coders, take the design created by the web designer and build a fully functional website. In short developers take the beautiful pages and implement the interaction feature in them. They do it with the help of languages like HTML, PHP etc. to develop the various website pages. For a more advanced website, developers use a Content Management System (CMS) like WordPress or Joomla to restructure development and provide their clients an easy way to maintain and update their website.

Web developers help to convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

The best Web Designers are creative in nature.  They have a knack for getting understanding their clients’ vision and make the vision come true.  They make sure to bridge any communication gap and understand the requirements well. They then smartly convert the requirements into an aesthetically pleasing, innovative design that aims at impressing millions of end users.  Some designers study typography, user interface design, and usability.  The most used tools for web designing include PhotoshopIllustrator, and DreamWeaver.
Web designers frequent sites such as iStockPhotoKuler, and a long list of CSS galleries to make their design appealing.

To sum it up in a nutshell, a web designer concentrates on how the site should look and a web developer solely focuses on the functions the website has to perform. 

Tips for becoming successful web designer

Proficient Communication Skills

  • Communication skill is very important for a professional in any stream. But when it comes to a web developer, his communication skills have to be very proficient. The only reason for this is that your job involves primly talking to the client and getting to know what is in his mind. A client will not communicate everything as he is new to the field. It is your responsibility to put forward the effective questions and get to know what his requirements are. You will have to also communicate with an art director and the project developer and convey the same to him. Communication is the way people can see your confidence and clarity with your work. Your presentation has to be projected 
  • over calls to the client who may be far away so your communication is the key that will put your thoughts forward effectively.
  • There are instances that you must convince your superiors about your design choices and the reason you feel that it will best suit the particular project. So you have to develop your communication skills in order to be a successful web designer for a top web design & development company 

Related:8 Questions to ask before Hiring a Web Design & Development Company

Ability to sustain competition

  • There is competition everywhere. Competitions have become like the game of thrones with so many skilled developers competing with each other for a post. You have to be the fittest of all to sustain this Competition. In order to stand alone amongst the crowd, you have to develop your skills and let people know about it too.
  • To hoist your flag above the competition   There are a lot of ways to make yourself known in the field like Word of mouth marketing, social media marketing or by just giving your  business card to Top Web/App Designing (UI/UX) Companies can work well. There is no easy way out, you have to look for opportunities.

Proper planning

  • Once you collect the client’s requirements, you should not start designing right off the bat. You will need to strategize what you are going to do and how you will do it. Planning helps you know what you want and pick bugs in an early stage before taking pains to design it. It also helps you to deliver results faster.
  • You should also research on the current trends in the planning stage to get to know if it will suit your project. Planning can categorized into four sections
  • Doing a little bit of research about the client, organization and market.
  • Getting to know what the client expects from the end users
  • Researching upon how the competitors have made their websites and arriving with do’s and don’ts.
  • Researching the current market trends in the client’s field.
  • Draw your mental picture of the website in a paper and try to improvise it. Drawing in a paper is better than taking pains to design it and then making changes to it. Planning might always seem hectic and waste of time especially with tight deadlines laid out to you. But the fact is that, without proper planning you cannot meet the deadlines too as you might get stuck up somewhere.
  • Planning before you design is not a waste of time and money6 but it actually saves your time, money and resources to a great extent.
Be Open to Feedback
  • Everybody gives their best to the work they do. The work you have done with the best of your ability will be evaluated by the client and seniors in your organization and thye feedback will be provided to you. IF the feedback is negative or there are some changes to the design, you have to accept it positively and use it as a ladder to evolve. A designer who sulks at negative feedback cannot grow from the position where he is currently. A Good designer should have an eye to detect his own mistakes and also accept the changes made to his designs with positivity. It will help you render high quality designs and provide more effective designs.
Stay in line with the current trends
  • Technology and design trends do not remain the same with time. It progresses drastically at a faster pace. You will have to stay tuned to the new trends in your industry. Learn something new frequently and apply it in your work. Find out the top website design trends and try to apply them in your designs. If you don’t want to see your competitors take away your vacancy by appearing to be newer and fresher than you, then you will have to take this seriously.
  • You can monitor the top-selling themes, and find out trends that customers are looking for and what other designers are providing.
Pay equal importance to coding skills
  • Apart from concentrating on just the designing, it is required to have a basic coding knowledge also in the top web development tools.  Every other day there is a new tool being introduced. Even if you are not a programmer to learn coding, you have to have basic coding knowledge to detect design bottlenecks and design accordingly.
  • Apart from other core design skills, it is essential to have a command on tools like, the HTML5 coding, high quality CSS for best cross browser compatibility, search engine optimization practices, JavaScript UI  methods, and knowledge to build a basic website with few pages. You don’t have to go depth into coding but a general understanding of these tools will let you stay ahead of competitors.
  • Experience carries more weightage than your qualification. To be skilled in your field, it is necessary to gain considerable experience in different tools and be exposed to handling various challenges and risks. The person who is recruiting you or your client will be keen to have an experienced candidate than a fresher. Experience is more valuable than qualification as it comes with a practical knowledge.  If your experience is diverse then the more brownie points you get. Experience helps you to quickly identify design problems and risks and even offer an instant solution to it.
Be Well-Organized
  • An organized work shows the quality of the work and instills trust in your employer despite profession you belong to. Being organized is a key to a successful career. When it comes to web designing, there are times when your work really and this may lead to complications and confusion. So you can begin with organizing your computer by categorizing texts, pictures, graphics, and other files and label them appropriately. Maintaining a to-do will help you organize your work efficiently,  save you time well and complete the job without much hassles.
Design from a Business point of view:
  • Design with a business perspective keeping in mind. Think from the shoes of a business and also an end user and design the website accordingly to tap its fullest potential. A successful web designer does not blindly design website and forget it, he has to create business solutions for them as well. You should think of the business’s marketing needs and focus on usability and end user experience.
Good Team Player
  • As a designer you will have to interact with client, developers and managers. Only if you are a team player, you will not be bound only to your work. You will step out and help your colleagues out of the way and help them with solutions. As a good team player, you have to maintain a friendly environment.
Maintain an Updated Resume
  • Don’t fail to update your resume with all the work you have done. It is the best medium for web designers to showcase their abilities and aesthetics. It will showcase your talent to your clients and employers and adds value to what you do.

Skills To be a successful Web Designer

Tech Skills
Design sets the look and feel of the site. It includes typography, grid systems, color theory  and you can also go ahead into creating creating mood boards and type hierarchy and experimenting with web fonts and color palettes.
  1. UX
UX is user experience which means how people feel when they see or use your website.For this,  you need to study your users and create personas and also figure out the path users take to visit your site and this helps you in creating the wireframe to design the key parts of the web page.
Photoshop and sketch are the tools that almost all designers use for i creating mockups, designing logos and images, and for modifying and enhancing photos. 
  1. HTML
Now a days webs designer is expected to know the about the code. HTML stands for HyperText Markup Language, which is the coding language used to put content on a web page and give it structure. 
  1. CSS
CSS, the HTML partner,  it’s what makes all the text and other content look good.
you can adjust the colors, change the fonts, or add a stunning background – with CSS.


To keep yourself organized and effective in your web design you need soft skills
Mastering the art of prioritizing and tracking your work will be essential for your success in the world of web design.
Effective communication is must have skill for a designer to convey  your point across.. You’ll be keeping clients up-to-date on the progress of their projects plus pitching ideas and explaining your creations. 
Knowing the basics of SEO/social media and keeping them in mind for both client and your own sites will get you a long way in your web designer journey.
you should have an idea about the goals and finances of your employer or your own business so you can use them to guide your work.


To become successful in any industry, you have to be dedicated and honest to your work.
With the competition all over the world, it is necessary to stay updated as well. Follow these tips to become the top Professional web designer in the market.