Factors to Consider when Developing a Mobile App

24Apr
2017

Mobile apps have infused our daily lives like never before. They have become the primary motivation behind smartphone purchases and constant updates and revamps on mobile software and hardware. Whether it is texting or online shopping, social networking, ticket booking or leisure games; there are hundreds of categorizations and classifications for a mobile app.

If you have a business and the urge to expand it, having a mobile app is necessary as you are connected to thousands of potential customers who might be looking for your services. Chances are that you have decided to build a mobile app for a certain requirement or are thinking about it, you need to check out top mobile app development companies that can do a fair job at it.

There are several top mobile app development firms out there; however, you need to keep into consideration certain factors make your mobile app a successful reality.

#1 Research

Research involves two important aspects. First, you need to verify the actual requirement of the targeted user, which your mobile app will serve. Mobile apps are suited for certain purposes, which are more related to daily activities rather than long-term utility value. As a company, you need to be certain that your mobile app is the best solution for that specific requirement or a website would do.

Secondly, your research must be focused on the target user. Study the demographics of the target market categorically that your mobile app intends to reach out.

While planning and building the basic structure of your application, you need to remember who will be the end user. For instance, an application targeted towards youth must be a little flashy with bright colors and interface. However, an application targeted towards senior citizens should be sober with an extremely intuitive interface and minimal elements that makes usage simple.  

#2 Features

Your product/service might have lots of features, yet it is not feasible to fuse each and every element into the mobile app. If you do, chances are that the user interface becomes totally entangled and messed up, confusing the user and ultimately spelling doom for your mobile app. An application that has necessary and most relevant elements is a more practical option and works well too when you are in designing stage of the app framework and outline.

#3 User Experience & User Interface

Once the target market, scope and features have been finalized, the next step is to focus on user experience. Irrespective of the fact that your app is amazing and extremely useful, unless it is able to provide an engaging user experience, chances are that it will soon fade into oblivion. The concerned team members need to deliberate on various factors such as navigation, buttons, resolution, colors etc.

Furthermore, you need to ensure that your application has a great user interface too. It is advisable to take the moderate approach where all elements are seamlessly arranged and look great together with your company branding and logo.

#4 Platform

When discussing the choice of platform between iOS and Android, you need to keep in mind the overall interface that you are giving specific to your app. This decision will affect the app’s user experience along with influencing the app’s adaptability too. The programming required for the platform will further determine the app’s functionality and usage, which will affect the overall appeal.

#5 Pricing

To retain the global appeal of the app and its market reach, you need to price it right. Competitively priced apps have an edge in terms of marketing success. The combination of pricing and functionalities that are offered require great deal of brainstorming apart from research. There is no dearth of cheap and so many free apps on app stores. All of them create some amount of brand awareness. However, an advanced app that has a decent price can cater to specific usages and fetch greater returns. Marketers need to conduct a market and competition analysis to fix a right price for the app.

#6 Testing

After making some amount of development in the mobile app, it is necessary to get your mobile app reviewed by a second opinion, which can help in refining it, further. Considering brand recognition, customer transaction and social media integration the testing and refining should be done.

The market for mobile apps is increasing and expanding indefinitely with time. Through research and careful planning, one can ensure that your app gets the required attention and market reach. 

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