Best Practices: Creating a Powerful Content Marketing Strategy

13Apr
2017

In the past decade, internet and online marketing practices have changed drastically, in terms of sharing information. This has made a profound impact on businesses majoring in internet.

Since the last few years, we have seen focus being placed on increasing organic rankings with competition making companies do everything in their power to rank themselves higher on Google.

This is where content marketing fits in. Content marketing helps businesses to prepare well and plan for reliable and efficient sources to increase their website traffic and generate quality leads.

According to statistics provided by Content Marketing Institute, almost 70% of B2B marketers and top digital marketing firms say that they are aiming for creating more content this year than they did in 2016.

Almost every internet-enabled business realizes the importance of content marketing but is hazy towards creating a solid strategy that they can create to up their content marketing efforts and enjoy traffic returns.

If you are in the predicament of being unable to plan a concrete content marketing strategy, here are few best practices that you can use for driving powerful results.

#1 Purpose

The basic goal of a content marketing strategy is to improve website traffic. However, it is much more than that. It is related to sales and conversions along with brand awareness. Any content that you publish on your website must be dedicated towards a purpose or a goal to convince your readers to stay with your business. In order to understand your goal, ask yourself the following questions.

  • Are you looking for achieve a strong readership, or are aiming towards establishing a strong online presence. In addition, are you looking towards subscriptions, sign ups, sales or leads?
  • What in your opinion would be the best way to use content to achieve the above? Is it sharing information, offering free things or writing high quality blogs?
  • What channels are you deploying to promote your content? For instance, blogging websites, podcasts, video marketing or social media channels etc. 

All these questions will help you get a clear objective in mind and you can use them as a strong base to create your content marketing strategy. 

#2 Target Audience Analysis

Knowing and analyzing your target audience can be difficult. You need to understand their needs and things that matter to analyze them. In order to this, ask yourself the following questions.

  • Whom do you want to target with your content? 
  • What message are you going to convey?
  • What queries, problems or concerns are you looking to resolve for your audience?  
  • What are you offering to that competition doesn’t have?

All these questions will help you understand what your offering is what the audience should expect out of it. Based on this you need to segment your audience for better targeting.

#3 High Quality Content

Your content is a critical part of your content marketing strategy. It will thrive in the online space only when the quality is high. There are certain features of high quality content:

  • Content that does not have any spelling or grammar errors.
  • Content is interesting to read, well written and gives useful information. 
  • The content should answer questions that are posed by readers. 
  • Having an interesting and catchy title that grips the reader’s attention immediately
  • The content should be visually appealing as well. Using high quality images grabs the reader’s attention better. 
  • White space is important to balance out the text. In order to do this, content should have sub headings, paragraphs, bullet points etc. to break the   monotony of text and make it easier to read rather than putting it blocks of text. 
  • Last but definitely not the least; the content should be original and well researched. Plagiarism has no space in content writing.

Writing high quality content is the foundation of a strong content marketing strategy. Without it, content marketing cannot proceed.

#4 Publishing Consistency

Following consistency in publishing plays a pivotal role in your content marketing strategy. You may be writing amazing content but if you’re not consistent in publishing, your readers will lose track and interest. It is advisable to publish your posts same time each day, same day every week and same volume every week.

It is not necessary to publish a blog each day; however, it is a good idea to publish 2-3 blogs per week. This way your readers will look forward to your content pieces.

#5 Evergreen Content

Writing and publishing evergreen content will help your content marketing strategy to excel. Evergreen content is referred to content that is usually searched and caters to a large audience. It is designed so that it can be used time and again and gives value each time it is read. Different forms of evergreen content are how to lists, Tutorials and Lists of resources, Definitions, New ideas, Tips and tricks etc.

Conclusion

When drafting content, it is important to share and re-share on social media and networking channels to build popularity and induce sharing. 

When building a powerful content marketing strategy, it is all about the right efforts, right timing and research that go into it. it is not a simple task but you will get to see results with time. 

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