Avoid these 7 Mistakes in Mobile App Development

13Apr
2017

In the past few years, the IT industry has experienced a sea change in how people use technology. Changing trends has made companies to embrace mobile platforms that can work wonders for their business and target market. Wider market exposure, increased revenue and enhanced form of marketing and promotion have led to several companies going for mobile apps. 

Designing and developing a striking mobile application is becoming tougher with new technology updates coming up each day. If you wish to hire top mobile app development companies in the GCC region and get the best results for your business, you need to be aware of the mistakes that can cost you dearly in custom mobile application development.

#1 Poor UI/UX

User interface can make or break your app’s performance. You may create a funky and eye catching design but if the user interface isn’t intuitive enough or doesn’t have the right features, it will fail on user experience front. Check if your app is suffering from any of the following problems:

  • App takes ages to load
  • The app drains the phone battery quickly
  • Isn’t responsive enough 
  • Is suffering from the fat finger problem
  • Takes up too much space

While developing a custom mobile app, you need to slip in the shoes of the target audience and see how the app will appeal to its ultimate users.

#2 Too Many Features in Initial Phase

You have got a new mobile app developed for your business and you are very excited to share it with your target audience; however, adding too many features in the beginning will not only confuse your user but will also affect the app’s performance. It will take up memory and will take a long time to load. This shall contribute to the poor user experience which will be detrimental to your app’s future.

It is advisable to start with fundamental features at first and then taking into account the reviews, build it up with new features.

#3 Push Notifications

When your app receives positive reviews, it builds a trust among users which leads to more users downloading it. Obviously you want the users to rate your app and give it their review; but to continuously annoy the user into rating your app will result in many of them uninstalling it eventually. 

Requesting the user to rate the app should come at the right time, which can be few days after the app has been downloaded or at a time when the user has completed his/her app usage and wishes to close it.

#4 Not Developing the App for Multiple Platforms

This will be a disaster for your app. Your target customer might be using a variety of mobile platforms; hence, the app should be developed keeping compatibility in mind. If not done, there is a risk of limiting the prospects of your app and annoying the end user as well. 

Do your research well before commencing on development of the mobile app. Make platform related decisions after you carefully take into consideration various factors like cost, target audience, app features and monetization.

There could be a certain section of your users that are more inclined towards a specific platform – iOS, Android or Windows. When working for different platforms, follow respective conventions.

#5 Not Researching your Target Audience

So, you’re in a hurry to get your app up and running. Amidst the rush to put it on the App Store, don’t overlook the relevance of target audience research. There are millions of apps out there, if your app isn’t appealing enough or doesn’t provide any value, it will be ignored or uninstalled. 

This calls for a careful research about the prospects that can serve as a base for your app design and development process. For example, if your app targets youngsters, consider using a fun theme and vibrant hues. If your app targets the older generation, make it simple and easy to use with clear fonts and navigation.

#6 Copying an Existing App

When you think about developing a mobile app, always keep in mind the USP. How can you provide value to your target audience and how can your app offer something new. If you are inspired by an existing popular app, take ideas and inspiration. Don’t brazenly copy the entire theme and UI/UX, it will kill your app’s future.

There is a probability that your mobile app will be rejected by app stores. Your app should have its own individuality, personality and USP that should appeal to the ultimate target user.

#7 Making your app Live without Testing

Now that you have built an app that works perfectly with various platforms and has its own uniqueness to it, it needs to be tested before launch. Before you launch it to the play store, conduct a beta testing of your app by a small group. 

Make sure that you have a comprehensive mobile app testing strategy that covers all aspects of your app. Make sure to communicate this to the mobile app development firm that you hire.

The mobile app industry is growing at an exponential rate. Avoid the above pitfalls to taste success in the industry. Hire qualified and experienced mobile app development companies in GCC region for your app to ensure its success in the app world.

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