5 Things to Remember when Designing Mobile Apps

13Apr
2017

Mobile apps have become mainstream, delivering content and services for several top mobile app development companies. However, the market is expansive as we see several mobile apps coming up each day and the risk of your mobile app getting lost in the crowd is quite high. How can you make your mobile app more useful, relevant and valuable so that it retains and delights the user constantly?

Here are few things to consider while designing your mobile app to heighten the user experience and the design.

#1 Make Intuitive Designs

A mobile app is successful when it has good usability and an intuitive interface to contribute. Web and mobile design must be seamless which means all icons, text and gestures are self-explanatory without needing the user to make second guesses at their usage and functionalities.

Mobile apps should be delightful, intuitive and memorable if they need to thrive in the ever expanding and competitive mobile app market. Every designer should know the tips and tricks that are needed to design simple yet useful UX and UI and strengthen the app’s usability factor.

Unnecessary elements that do not support user tasks need to be removed so that the user is guided to the relevant content quickly.

#2 Keep Mobile First

Today mobile is the most dominant digital platform available after dethroning desktop a while ago. Designers ought to think about designing for mobile first and desktop later. When you are focused on designing with mobile, you force your mind to get towards the essentials without the unnecessary fluff.

Prioritizing mobile design automatically leads to a better user experience because all unnecessary and irrelevant content is left out. This makes you focus on the necessary elements without skipping anything relevant.

#3 Conventions are Important

Unless you are Mark Zuckerberg, it is likely that people are spending more time using apps other than yours. Therefore, it is a good idea to stick to conventions and standards that are established in the industry. Design norms or design rules can guide you to work on your app design keeping usability and looks in mind.

There are different conventions to remember when designing mobile apps for iOS and Android. You need to understand the difference to make the developers work lean enough. There was a lack of guidelines for Android mobile apps, but this was fixed by Google’s Material Design approach. Integrating experience and guidelines to conventions make the design process for different platforms more efficient. Structural design elements bring content into focus and support the app flow.

#4 User Onboarding

Usually people have a tendency to download an app, try it for some time and never look at it again. This happens when people are unable to properly use the app and get frustrated by it. Onboarding stage is most important to determine whether the user is able to engage with the app but more than often, this stage is overlooked.

When you offer a simple sign up or a seamless walk through of the app for a first time user, you contribute to a smooth start and secure the app’s utility value. This walkthrough is only needed if you are dealing with content heavy or complex app, which requires assistance; otherwise putting a walkthrough for a simple app which is intuitive enough for the user, it becomes more of an irritant than assistant.

#5 Gestures

In a mobile app, your fingers give more options than single click. Also, in mobile app development you have to keep in mind about finger tapping instead of mouse clicking. Touch devices nowadays offer lot many options to perform gestures like swiping and pinching which makes it easier for the user to interact with the system. In addition, good usability is beneficial for a first time user as well as a super user; therefore, usage should be intuitive for any kind of user group. These actions should be communicated to developers and client since they aren’t visible in static wireframe. Annotating wireframes is vital to finish your design.

Conclusion

Making designs for mobile platforms give opportunities as well as constraints in design field. Keeping up with the evolving UX and UI technologies and conventions is important to make maximum impact with minimal elements. UI designers are increasingly trying to adapt to zero UI need, upgrade their skill set to make visual interface as intuitive as possible based on user’s contextual behavior. 

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